The industry employs a variety of characteristics to assess the quality of a cannabis crop, including aroma, appearance, and trichome quality. While there isn’t an inner secret to achieving these traits, duplicating them hasn’t always been straightforward. However, technological advancements in cannabis growing are altering this.
It’s challenging to get a totally uniform crop from one cycle to the next, as many in the business are learning. Cannabis may grow like a weed, but it is painfully responsive to small environmental changes.
Consistency is required for the industry’s long-term commercial success, as well as for future therapeutic uses. It’s a challenge that Flurish is working to solve.
The cannabis industry is becoming more competitive as legalization spreads and markets develop. It’s not only about getting a product to market any longer. It’s all about reproducing that product from one crop to the next and from one facility to the next.
Reap Favorable Results
Cannabis is a plant with a wide range of potential effects. Phytochemical profiles vary, resulting in minor differences in the medicinal and/or recreational experience.
Consumers want to know what impacts they can expect from a product, whether it’s for treating a specific ailment or creating a pleasant afternoon. As a result, companies must guarantee that their goods provide a consistent and predictable experience from purchase to buy.
Grow Your Revenue
Consider buying an aspirin bottle that worked one time but didn’t the next. Or cookies that were great in the first box but were awful in the second.
Brand loyalty is mainly based on providing a consistent experience to customers, regardless of when or where they purchase. In the cannabis industry, the same is true. Customers will return if you consistently create flowers with the same tastes, fragrances, and attributes.
Increases the Credibility of Your Brand
In any cannabis industry, brand reputation is built on consistency. However, because each state’s facility needs differ, recreating a winning approach is not an easy job. What happens when the quality of a product fluctuates from one state to the next? The reputation of the company suffers.
As the likelihood of federal legalization grows, brand recognition becomes even more critical to a successful multi-state or nationwide approach. The key to success is to build this reputation by offering a consistent product across the country. In any cannabis industry, brand reputation is built on consistency. However, because each state’s facility needs differ, recreating a winning approach is not an easy job. What happens when the quality of a product fluctuates from one state to the next? The reputation of the company suffers.
As the likelihood of federal legalization grows, brand recognition becomes even more crucial to a successful multi-state or nationwide approach. The key to success is to build this reputation by offering a consistent product across the country.
Easier Said than Done
Consistent yields are far more challenging to achieve than they appear. Cultivation is a complex and multidimensional process requiring both art and science to attain desired and consistent outcomes.
Cannabis is, first and foremost, at the mercy of Mother Nature. In many ways, its physical, chemical, and genetic expression is influenced by its surroundings. By its very nature, a highly variable plant, all factors of its environment, such as light, temperature, water, soil, nutrients, and others, influence its ultimate shape and chemical expression.
Each plant reacts to these many environmental factors in a somewhat different way. This means that each species demands individual care rather than a broad brushstroke and a one-size-fits-all approach. You must delve into the environmental specifics to get precise results and replicate them.
You need precise control over the growing environment to maintain uniformity from crop to crop (and plant to plant). Only cannabis production technology allows for these controls. This is simple to accomplish on a small scale. However, it’s a constant struggle for the large-scale commercial operations that drive the industry today, particularly those with open racks.
The cultivators’ skill is required for consistency. They must understand fully how each environmental change may affect crop expression. However, this knowledge must be combined with techniques that enable precise management of these parameters.
Additionally, farmers must track and evaluate these variables to repeat the “formula” in subsequent yields. In certain circumstances, this might be hundreds or thousands of data points collected throughout a single crop.
Flurish Technology Engineered to Address Grow Consistency Issues
One of the first cultivation systems to regulate the cultivation environment from A to Z is Flurish’s vertical farming technology. VFUs produce microclimates ideal for each plant at each growth stage, thanks to curtains that enable total photoperiod control and a fully enclosed production space.
Flurish Advances Plant Growth Technology
Flurish can help you maintain the same high plant quality and consistency standards whether you’re just getting started, expanding an existing facility, or building a second location. Make an appointment with one of our professionals right now.